Heung-Chang Lee, Hyo-Jeong So. Exploring interest-based personalization in mobile advertising. In Artur Lugmayr, editor, Proceedings of the 18th International Academic MindTrek Conference: Media Business, Management, Content & Services, Academic MindTrek '14, Tampere, Finland, November 4-7, 2014. pages 142-144, ACM, 2014. [doi]
Abstract is missing.