Jasmine Yeap Ai Leen, Joshua Ignatius, T. Ramayah. Determining consumers' most preferred eWOM platform for movie reviews: A fuzzy analytic hierarchy process approach. Computers in Human Behavior, 31:250-258, 2014. [doi]
@article{LeenIR14,
title = {Determining consumers' most preferred eWOM platform for movie reviews: A fuzzy analytic hierarchy process approach},
author = {Jasmine Yeap Ai Leen and Joshua Ignatius and T. Ramayah},
year = {2014},
doi = {10.1016/j.chb.2013.10.034},
url = {http://dx.doi.org/10.1016/j.chb.2013.10.034},
researchr = {https://researchr.org/publication/LeenIR14},
cites = {0},
citedby = {0},
journal = {Computers in Human Behavior},
volume = {31},
pages = {250-258},
}