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Towards Social CRM - Scoping the Concept and Guiding Research

Tobias Lehmkuhl, Reinhard Jung. Towards Social CRM - Scoping the Concept and Guiding Research. In 26th Bled eConference: eTrust: eInnovation: Challenges and Impacts for Individuals, Organizations and Society, Bled, Slovenia, June 9-13, 2013. pages 14, 2013. [doi]

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Tobias Lehmkuhl

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Reinhard Jung

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