Towards Social CRM - Scoping the Concept and Guiding Research

Tobias Lehmkuhl, Reinhard Jung. Towards Social CRM - Scoping the Concept and Guiding Research. In 26th Bled eConference: eTrust: eInnovation: Challenges and Impacts for Individuals, Organizations and Society, Bled, Slovenia, June 9-13, 2013. pages 14, 2013. [doi]

Abstract

Abstract is missing.