Tobias Lehmkuhl, Reinhard Jung. Towards Social CRM - Scoping the Concept and Guiding Research. In 26th Bled eConference: eTrust: eInnovation: Challenges and Impacts for Individuals, Organizations and Society, Bled, Slovenia, June 9-13, 2013. pages 14, 2013. [doi]
@inproceedings{LehmkuhlJ13-0,
title = {Towards Social CRM - Scoping the Concept and Guiding Research},
author = {Tobias Lehmkuhl and Reinhard Jung},
year = {2013},
url = {http://aisel.aisnet.org/bled2013/14},
researchr = {https://researchr.org/publication/LehmkuhlJ13-0},
cites = {0},
citedby = {0},
pages = {14},
booktitle = {26th Bled eConference: eTrust: eInnovation: Challenges and Impacts for Individuals, Organizations and Society, Bled, Slovenia, June 9-13, 2013},
}