Predicting trust in online advertising with an SEM-artificial neural network approach

Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Yogesh K. Dwivedi. Predicting trust in online advertising with an SEM-artificial neural network approach. Expert Syst. Appl., 162:113849, 2020. [doi]

Authors

Lai-Ying Leong

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Teck-Soon Hew

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Keng-Boon Ooi

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Yogesh K. Dwivedi

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