Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Yogesh K. Dwivedi. Predicting trust in online advertising with an SEM-artificial neural network approach. Expert Syst. Appl., 162:113849, 2020. [doi]
@article{LeongHOD20,
title = {Predicting trust in online advertising with an SEM-artificial neural network approach},
author = {Lai-Ying Leong and Teck-Soon Hew and Keng-Boon Ooi and Yogesh K. Dwivedi},
year = {2020},
doi = {10.1016/j.eswa.2020.113849},
url = {https://doi.org/10.1016/j.eswa.2020.113849},
researchr = {https://researchr.org/publication/LeongHOD20},
cites = {0},
citedby = {0},
journal = {Expert Syst. Appl.},
volume = {162},
pages = {113849},
}