The influences of product quality and brand expansion toward consumers' purchase decision of liquid Tolak Angin products (a study on customers' behaviours in K-24 pharmacies in East Surabaya) - researchr publication

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Anik Lestari, Isna Ayu Safitri. The influences of product quality and brand expansion toward consumers' purchase decision of liquid Tolak Angin products (a study on customers' behaviours in K-24 pharmacies in East Surabaya). IJBPIM, 11(1):26-34, 2022. [doi]

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