Randall A. Lewis, David H. Reiley. Down-to-the-minute effects of super bowl advertising on online search behavior. In Michael Kearns, R. Preston McAfee, Éva Tardos, editors, ACM Conference on Electronic Commerce, EC '13, Philadelphia, PA, USA, June 16-20, 2013. pages 639-656, ACM, 2013. [doi]
Abstract is missing.