Gaining trust: The construction of corporate ethos in Alibaba's U.S. IPO

Shuwen Li. Gaining trust: The construction of corporate ethos in Alibaba's U.S. IPO. In 2015 IEEE International Professional Communication Conference, IPCC 2015, Limerick, Ireland, July 12-15, 2015. pages 1-6, IEEE, 2015. [doi]

Authors

Shuwen Li

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