Shuwen Li. Gaining trust: The construction of corporate ethos in Alibaba's U.S. IPO. In 2015 IEEE International Professional Communication Conference, IPCC 2015, Limerick, Ireland, July 12-15, 2015. pages 1-6, IEEE, 2015. [doi]
@inproceedings{Li15-66,
title = {Gaining trust: The construction of corporate ethos in Alibaba's U.S. IPO},
author = {Shuwen Li},
year = {2015},
doi = {10.1109/IPCC.2015.7235841},
url = {http://dx.doi.org/10.1109/IPCC.2015.7235841},
researchr = {https://researchr.org/publication/Li15-66},
cites = {0},
citedby = {0},
pages = {1-6},
booktitle = {2015 IEEE International Professional Communication Conference, IPCC 2015, Limerick, Ireland, July 12-15, 2015},
publisher = {IEEE},
isbn = {978-1-4799-3375-4},
}