Yijing Li, Fei Liu, Kai Lim. Capitalizing on Viewer Attention: Unraveling the Impact of Attention-Grabbing Stimuli in Visual Social Media Content. In Michelle Carter 0001, Kelly J. Fadel, Thomas O. Meservy, Deborah J. Armstrong, Amit Deokar 0001, Matthew L. Jensen, editors, 30th Americas Conference on Information Systems: Elevating Life through Digital Social Entrepreneurship, AMCIS 2024, Salt Lake City, UT, USA, August 15-17, 2024. Association for Information Systems, 2024. [doi]
Abstract is missing.