How Can Personalized Online Services Affect Customer Loyalty: The Relationship Building Perspective

Yu-Wen Li, Ting-Peng Liang, Kwok Kee Wei. How Can Personalized Online Services Affect Customer Loyalty: The Relationship Building Perspective. In Fifth International Conference on Service Science and Innovation, ICSSI 2013, 29-31 May, 2013, Kaohsiung, Taiwan. pages 79-85, IEEE, 2013. [doi]

@inproceedings{LiLW13-15,
  title = {How Can Personalized Online Services Affect Customer Loyalty: The Relationship Building Perspective},
  author = {Yu-Wen Li and Ting-Peng Liang and Kwok Kee Wei},
  year = {2013},
  doi = {10.1109/ICSSI.2013.25},
  url = {http://dx.doi.org/10.1109/ICSSI.2013.25},
  researchr = {https://researchr.org/publication/LiLW13-15},
  cites = {0},
  citedby = {0},
  pages = {79-85},
  booktitle = {Fifth International Conference on Service Science and Innovation, ICSSI 2013, 29-31 May, 2013, Kaohsiung, Taiwan},
  publisher = {IEEE},
  isbn = {978-0-7695-4985-9},
}