How Can Personalized Online Services Affect Customer Loyalty: The Relationship Building Perspective

Yu-Wen Li, Ting-Peng Liang, Kwok Kee Wei. How Can Personalized Online Services Affect Customer Loyalty: The Relationship Building Perspective. In Fifth International Conference on Service Science and Innovation, ICSSI 2013, 29-31 May, 2013, Kaohsiung, Taiwan. pages 79-85, IEEE, 2013. [doi]

Abstract

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