Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness

Chenxi Li, Xueming Luo, Cheng Zhang, Xiaoyi Wang. Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness. Marketing Science, 36(5):762-779, 2017. [doi]

Authors

Chenxi Li

This author has not been identified. Look up 'Chenxi Li' in Google

Xueming Luo

This author has not been identified. Look up 'Xueming Luo' in Google

Cheng Zhang

This author has not been identified. Look up 'Cheng Zhang' in Google

Xiaoyi Wang

This author has not been identified. Look up 'Xiaoyi Wang' in Google