Chenxi Li, Xueming Luo, Cheng Zhang, Xiaoyi Wang. Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness. Marketing Science, 36(5):762-779, 2017. [doi]
@article{LiLZW17-0,
title = {Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness},
author = {Chenxi Li and Xueming Luo and Cheng Zhang and Xiaoyi Wang},
year = {2017},
doi = {10.1287/mksc.2017.1044},
url = {https://doi.org/10.1287/mksc.2017.1044},
researchr = {https://researchr.org/publication/LiLZW17-0},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {36},
number = {5},
pages = {762-779},
}