Refinement of symmetrical Nash equilibrium for generalized second-price mechanism in sponsored search advertising

Linjing Li, Daniel Zeng. Refinement of symmetrical Nash equilibrium for generalized second-price mechanism in sponsored search advertising. In Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010, Qingdao, China, 15-17 July 2010. pages 457-462, IEEE, 2010. [doi]

Abstract

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