The Influence of Online Personal Consumer Credit Products on Consumers' Impulse Purchasing Intention: A case study of Ant Credit Pay

Xue Li, Hongdi Zhang, Qian Wang, Xiaogang Chen, Juan Shi, Qian Jia. The Influence of Online Personal Consumer Credit Products on Consumers' Impulse Purchasing Intention: A case study of Ant Credit Pay. In Proceedings of the 2019 3rd International Conference on E-Education, E-Business and E-Technology, ICEBT 2019, Madrid, Spain, August 02-04, 2019. pages 59-66, ACM, 2019. [doi]

Abstract

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