Cross-Cultural Differences of Online Store Image Perception and Customer Purchasing Intension - researchr publication authors

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Qinyu Liao, J. P. Shim. Cross-Cultural Differences of Online Store Image Perception and Customer Purchasing Intension. In Jian Chen, editor, The Fourth International Conference on Electronic Business - Shaping Business Strategy in a Networked World. pages 278-283, Academic Publishers/World Publishing Corporation, 2004.

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