Cross-Cultural Differences of Online Store Image Perception and Customer Purchasing Intension

Qinyu Liao, J. P. Shim. Cross-Cultural Differences of Online Store Image Perception and Customer Purchasing Intension. In Jian Chen, editor, The Fourth International Conference on Electronic Business - Shaping Business Strategy in a Networked World. pages 278-283, Academic Publishers/World Publishing Corporation, 2004.

@inproceedings{LiaoS04,
  title = {Cross-Cultural Differences of Online Store Image Perception and Customer Purchasing Intension},
  author = {Qinyu Liao and J. P. Shim},
  year = {2004},
  researchr = {https://researchr.org/publication/LiaoS04},
  cites = {0},
  citedby = {0},
  pages = {278-283},
  booktitle = {The Fourth International Conference on Electronic Business - Shaping Business Strategy in a Networked World},
  editor = {Jian Chen},
  publisher = {Academic Publishers/World Publishing Corporation},
  isbn = {7-5062-7342-X},
}