Jura Liaukonyte, Anna E. Tuchman, Xinrong Zhu. Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?. Marketing Science, 42(1):11-25, January 2023. [doi]
@article{LiaukonyteTZ23,
title = {Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?},
author = {Jura Liaukonyte and Anna E. Tuchman and Xinrong Zhu},
year = {2023},
month = {January},
doi = {10.1287/mksc.2022.1386},
url = {https://doi.org/10.1287/mksc.2022.1386},
researchr = {https://researchr.org/publication/LiaukonyteTZ23},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {42},
number = {1},
pages = {11-25},
}