Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?

Jura Liaukonyte, Anna E. Tuchman, Xinrong Zhu. Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?. Marketing Science, 42(1):11-25, January 2023. [doi]

Abstract

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