Message sequencing of rational and emotional appeals: A study on consumer brand and product attitudes - researchr publication authors

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Weng Marc Lim, Pei-Lee Teh, Pervaiz Khalid Ahmed. Message sequencing of rational and emotional appeals: A study on consumer brand and product attitudes. In 2014 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2014, Selangor Darul Ehsan, Malaysia, December 9-12, 2014. pages 1372-1376, IEEE, 2014. [doi]

This author has not been identified. Look up 'Weng Marc Lim' in GoogleThis author has not been identified. Look up 'Pei-Lee Teh' in GoogleThis author has not been identified. Look up 'Pervaiz Khalid Ahmed' in Google

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