Weng Marc Lim, Pei-Lee Teh, Pervaiz Khalid Ahmed. Message sequencing of rational and emotional appeals: A study on consumer brand and product attitudes. In 2014 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2014, Selangor Darul Ehsan, Malaysia, December 9-12, 2014. pages 1372-1376, IEEE, 2014. [doi]
Abstract is missing.