Weng Marc Lim, Pei-Lee Teh, Pervaiz Khalid Ahmed. Message sequencing of rational and emotional appeals: A study on consumer brand and product attitudes. In 2014 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2014, Selangor Darul Ehsan, Malaysia, December 9-12, 2014. pages 1372-1376, IEEE, 2014. [doi]
@inproceedings{LimTA14,
title = {Message sequencing of rational and emotional appeals: A study on consumer brand and product attitudes},
author = {Weng Marc Lim and Pei-Lee Teh and Pervaiz Khalid Ahmed},
year = {2014},
doi = {10.1109/IEEM.2014.7058863},
url = {http://dx.doi.org/10.1109/IEEM.2014.7058863},
researchr = {https://researchr.org/publication/LimTA14},
cites = {0},
citedby = {0},
pages = {1372-1376},
booktitle = {2014 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2014, Selangor Darul Ehsan, Malaysia, December 9-12, 2014},
publisher = {IEEE},
isbn = {978-1-4799-6410-9},
}