An Empirical Study of User Behavioral Intention to Accept of Mobile TV: An Integration of TAM with Entertainment

Chuncai Lin, Hailan Gu, Yanpeng He. An Empirical Study of User Behavioral Intention to Accept of Mobile TV: An Integration of TAM with Entertainment. In Ninth IEEE International Conference on e-Business Engineering, ICEBE 2012, Hangzhou, China, September 9-11, 2012. pages 227-231, IEEE, 2012. [doi]

Abstract

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