Bo Liu 0077, Ethel D. Catamco, Boheng Liu. A Study on the Impact of Customer Interactions in Virtual Brand Community on Brand Equity. In Aaron Marcus, Elizabeth Rosenzweig, Marcelo M. Soares, editors, Design, User Experience, and Usability - 13th International Conference, DUXU 2024, Held as Part of the 26th HCI International Conference, HCII 2024, Washington, DC, USA, June 29 - July 4, 2024, Proceedings, Part III. Volume 14714 of Lecture Notes in Computer Science, pages 257-277, Springer, 2024. [doi]
Abstract is missing.