The Future Ambiguity Effect: How Narrow Payoff Ranges Increase Future Payoff Appeal

Yuanyuan Liu, Timothy B. Heath, Ayse Öncüler. The Future Ambiguity Effect: How Narrow Payoff Ranges Increase Future Payoff Appeal. Management Science, 66(8):3754-3770, 2020. [doi]

Authors

Yuanyuan Liu

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Timothy B. Heath

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Ayse Öncüler

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