Yuanyuan Liu, Timothy B. Heath, Ayse Öncüler. The Future Ambiguity Effect: How Narrow Payoff Ranges Increase Future Payoff Appeal. Management Science, 66(8):3754-3770, 2020. [doi]
@article{LiuHO20,
title = {The Future Ambiguity Effect: How Narrow Payoff Ranges Increase Future Payoff Appeal},
author = {Yuanyuan Liu and Timothy B. Heath and Ayse Öncüler},
year = {2020},
doi = {10.1287/mnsc.2019.3375},
url = {https://doi.org/10.1287/mnsc.2019.3375},
researchr = {https://researchr.org/publication/LiuHO20},
cites = {0},
citedby = {0},
journal = {Management Science},
volume = {66},
number = {8},
pages = {3754-3770},
}