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Like it or not: The Fortune 500's Facebook strategies to generate users' electronic word-of-mouth

Jiangmeng Liu, Cong Li, Yi Grace Ji, Michael North, Fan Yang. Like it or not: The Fortune 500's Facebook strategies to generate users' electronic word-of-mouth. Computers in Human Behavior, 73:605-613, 2017. [doi]

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Jiangmeng Liu

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Cong Li

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Yi Grace Ji

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Michael North

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Fan Yang

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