Jiangmeng Liu, Cong Li, Yi Grace Ji, Michael North, Fan Yang. Like it or not: The Fortune 500's Facebook strategies to generate users' electronic word-of-mouth. Computers in Human Behavior, 73:605-613, 2017. [doi]
@article{LiuLJNY17,
title = {Like it or not: The Fortune 500's Facebook strategies to generate users' electronic word-of-mouth},
author = {Jiangmeng Liu and Cong Li and Yi Grace Ji and Michael North and Fan Yang},
year = {2017},
doi = {10.1016/j.chb.2017.03.068},
url = {https://doi.org/10.1016/j.chb.2017.03.068},
researchr = {https://researchr.org/publication/LiuLJNY17},
cites = {0},
citedby = {0},
journal = {Computers in Human Behavior},
volume = {73},
pages = {605-613},
}