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Research on the influence mechanism of anchors' professionalism on consumers' impulse buying intention in the livestream shopping scenario

Xiaohan Liu, Donghan Wang, Meng Gu, Jiajia Yang. Research on the influence mechanism of anchors' professionalism on consumers' impulse buying intention in the livestream shopping scenario. Enterprise IS, 17(7), July 2023. [doi]

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Xiaohan Liu

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Donghan Wang

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Meng Gu

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Jiajia Yang

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