Research on the influence mechanism of anchors' professionalism on consumers' impulse buying intention in the livestream shopping scenario

Xiaohan Liu, Donghan Wang, Meng Gu, Jiajia Yang. Research on the influence mechanism of anchors' professionalism on consumers' impulse buying intention in the livestream shopping scenario. Enterprise IS, 17(7), July 2023. [doi]

References

No references recorded for this publication.

Cited by

No citations of this publication recorded.