Xiaohan Liu, Donghan Wang, Meng Gu, Jiajia Yang. Research on the influence mechanism of anchors' professionalism on consumers' impulse buying intention in the livestream shopping scenario. Enterprise IS, 17(7), July 2023. [doi]
@article{LiuWGY23,
title = {Research on the influence mechanism of anchors' professionalism on consumers' impulse buying intention in the livestream shopping scenario},
author = {Xiaohan Liu and Donghan Wang and Meng Gu and Jiajia Yang},
year = {2023},
month = {July},
doi = {10.1080/17517575.2022.2065457},
url = {https://doi.org/10.1080/17517575.2022.2065457},
researchr = {https://researchr.org/publication/LiuWGY23},
cites = {0},
citedby = {0},
journal = {Enterprise IS},
volume = {17},
number = {7},
}