Liwen Liu, Lingli Wu, Xianpei Hong. Cross-brand and cross-channel advertising strategies in a dual-channel supply chain. RAIRO - Operations Research, 54(6):1631-1656, 2020. [doi]
@article{LiuWH20-0,
title = {Cross-brand and cross-channel advertising strategies in a dual-channel supply chain},
author = {Liwen Liu and Lingli Wu and Xianpei Hong},
year = {2020},
doi = {10.1051/ro/2018091},
url = {https://doi.org/10.1051/ro/2018091},
researchr = {https://researchr.org/publication/LiuWH20-0},
cites = {0},
citedby = {0},
journal = {RAIRO - Operations Research},
volume = {54},
number = {6},
pages = {1631-1656},
}