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The effects of sponsorship disclosure in short-form video: A moderated mediation model of sponsorship literacy and perceived features of sponsored short-form video

Quanquan Liu, Sae-Kyung Yu, Yating Yang. The effects of sponsorship disclosure in short-form video: A moderated mediation model of sponsorship literacy and perceived features of sponsored short-form video. Computers in Human Behavior, 150:107969, January 2024. [doi]

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