Understanding the Impacts of Perceived Consumer Online Reviews on Consumer Purchase Intention - researchr publication authors

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Mengwei Liu, Ming Zhou. Understanding the Impacts of Perceived Consumer Online Reviews on Consumer Purchase Intention. In 11th Wuhan International Conference on E-Business, WHICEB 2012, Wuhan, China, May 26-27, 2012. pages 51, Association for Information Systems, 2012. [doi]

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