Mengwei Liu, Ming Zhou. Understanding the Impacts of Perceived Consumer Online Reviews on Consumer Purchase Intention. In 11th Wuhan International Conference on E-Business, WHICEB 2012, Wuhan, China, May 26-27, 2012. pages 51, Association for Information Systems, 2012. [doi]
@inproceedings{LiuZ12a-2, title = {Understanding the Impacts of Perceived Consumer Online Reviews on Consumer Purchase Intention}, author = {Mengwei Liu and Ming Zhou}, year = {2012}, url = {http://aisel.aisnet.org/whiceb2011/51}, researchr = {https://researchr.org/publication/LiuZ12a-2}, cites = {0}, citedby = {0}, pages = {51}, booktitle = {11th Wuhan International Conference on E-Business, WHICEB 2012, Wuhan, China, May 26-27, 2012}, publisher = {Association for Information Systems}, }