Understanding the Impacts of Perceived Consumer Online Reviews on Consumer Purchase Intention

Mengwei Liu, Ming Zhou. Understanding the Impacts of Perceived Consumer Online Reviews on Consumer Purchase Intention. In 11th Wuhan International Conference on E-Business, WHICEB 2012, Wuhan, China, May 26-27, 2012. pages 51, Association for Information Systems, 2012. [doi]

References

No references recorded for this publication.

Cited by

No citations of this publication recorded.