Understanding internet advertising

Claudia Löbbecke, Philip Powell. Understanding internet advertising. In Janice I. DeGross, Kuldeep Kumar, editors, Proceedings of the Eighteenth International Conference on Information Systems, December 15-17, 1997, Atlanta, Georgia, USA. pages 452, Association for Information Systems, 1997. [doi]

Authors

Claudia Löbbecke

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Philip Powell

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