Claudia Löbbecke, Philip Powell. Understanding internet advertising. In Janice I. DeGross, Kuldeep Kumar, editors, Proceedings of the Eighteenth International Conference on Information Systems, December 15-17, 1997, Atlanta, Georgia, USA. pages 452, Association for Information Systems, 1997. [doi]
@inproceedings{LoebbeckeP97,
title = {Understanding internet advertising},
author = {Claudia Löbbecke and Philip Powell},
year = {1997},
doi = {10.1145/353071.353209},
url = {http://doi.acm.org/10.1145/353071.353209},
researchr = {https://researchr.org/publication/LoebbeckeP97},
cites = {0},
citedby = {0},
pages = {452},
booktitle = {Proceedings of the Eighteenth International Conference on Information Systems, December 15-17, 1997, Atlanta, Georgia, USA},
editor = {Janice I. DeGross and Kuldeep Kumar},
publisher = {Association for Information Systems},
}