Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising

Fei Long, Kinshuk Jerath, Miklos Sarvary. Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising. Marketing Science, 41(1):115-138, 2022. [doi]

Authors

Fei Long

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Kinshuk Jerath

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Miklos Sarvary

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