Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth

Sandra Maria Correia Loureiro, Tatjana Gorgus, Hans Rüdiger Kaufmann. Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth. Online Information Review, 41(7):985-1005, 2017. [doi]

Authors

Sandra Maria Correia Loureiro

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Tatjana Gorgus

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Hans Rüdiger Kaufmann

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