Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth

Sandra Maria Correia Loureiro, Tatjana Gorgus, Hans RĂ¼diger Kaufmann. Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth. Online Information Review, 41(7):985-1005, 2017. [doi]

Abstract

Abstract is missing.