Sandra Maria Correia Loureiro, Tatjana Gorgus, Hans Rüdiger Kaufmann. Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth. Online Information Review, 41(7):985-1005, 2017. [doi]
@article{LoureiroGK17,
title = {Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth},
author = {Sandra Maria Correia Loureiro and Tatjana Gorgus and Hans Rüdiger Kaufmann},
year = {2017},
doi = {10.1108/OIR-08-2016-0236},
url = {https://doi.org/10.1108/OIR-08-2016-0236},
researchr = {https://researchr.org/publication/LoureiroGK17},
cites = {0},
citedby = {0},
journal = {Online Information Review},
volume = {41},
number = {7},
pages = {985-1005},
}