Using an elaboration likelihood approach to better understand the persuasiveness of website privacy assurance cues for online consumers

Paul Benjamin Lowry, Greg Moody, Anthony Vance, Matthew L. Jensen, Jeffrey L. Jenkins, Taylor Wells. Using an elaboration likelihood approach to better understand the persuasiveness of website privacy assurance cues for online consumers. JASIS, 63(4):755-776, 2012. [doi]

@article{LowryMVJJW12,
  title = {Using an elaboration likelihood approach to better understand the persuasiveness of website privacy assurance cues for online consumers},
  author = {Paul Benjamin Lowry and Greg Moody and Anthony Vance and Matthew L. Jensen and Jeffrey L. Jenkins and Taylor Wells},
  year = {2012},
  doi = {10.1002/asi.21705},
  url = {http://dx.doi.org/10.1002/asi.21705},
  researchr = {https://researchr.org/publication/LowryMVJJW12},
  cites = {0},
  citedby = {0},
  journal = {JASIS},
  volume = {63},
  number = {4},
  pages = {755-776},
}