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Using an elaboration likelihood approach to better understand the persuasiveness of website privacy assurance cues for online consumers

Paul Benjamin Lowry, Greg Moody, Anthony Vance, Matthew L. Jensen, Jeffrey L. Jenkins, Taylor Wells. Using an elaboration likelihood approach to better understand the persuasiveness of website privacy assurance cues for online consumers. JASIS, 63(4):755-776, 2012. [doi]

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