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A Practical Framework of Conversion Rate Prediction for Online Display Advertising

Quan Lu, Shengjun Pan, Liang Wang, Junwei Pan, Fengdan Wan, Hongxia Yang. A Practical Framework of Conversion Rate Prediction for Online Display Advertising. In Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17, 2017. ACM, 2017. [doi]

Authors

Quan Lu

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Shengjun Pan

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Liang Wang

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Junwei Pan

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Fengdan Wan

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Hongxia Yang

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