Yaobin Lu, Chuang Wang, Tailai Wu, Chen Yang, Jinlin Wan. When Ad Is Selfie: The Effect of Selfie on the Effectiveness of Ad Endorsers in Social Media. In 21st Americas Conference on Information Systems, AMCIS 2015, Puerto Rico, August 13-15, 2015. Association for Information Systems, 2015. [doi]
Abstract is missing.