Competitive and Asymmetric Nature of Relationships between Expert Blog Sentiment and General Consumer Brand perception - researchr publication authors

researchr

You are not signed in
Sign in
Sign up

Xueming Luo, Jie Zhang, Bin Gu, Chee Wei Phang. Competitive and Asymmetric Nature of Relationships between Expert Blog Sentiment and General Consumer Brand perception. In Keng Siau, Qing Li, Xunhua Guo, editors, 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014. pages 76, 2014. [doi]

This author has not been identified. Look up 'Xueming Luo' in GoogleThis author has not been identified. It may be one of the following persons:

Jie Zhang

Look up 'Jie Zhang' in GoogleThis author has not been identified. Look up 'Bin Gu' in GoogleThis author has not been identified. Look up 'Chee Wei Phang' in Google

runs on WebDSL